開米商場上海線下實體店是西安開米股份有限公司旗下線下實體商店，西安開米是一家成立于1997年的高科技環(huán)?；て髽I(yè)，專注于開發(fā)和生產(chǎn)高科技環(huán)保型家庭日用洗滌品及個人護理產(chǎn)品。本次設計其在上海嘉定的線下實體店。

一、設計理念定位

以"從田間到餐桌"為敘事主線，通過木質(zhì)肌理、稻穗造型、大地色系等元素，構建兼具文化傳播與消費體驗的空間。采用"自然質(zhì)樸+現(xiàn)代簡約"的混搭風格，墻面運用稻草漆與防油污琺瑯板組合，地面選用600×600mm仿古青灰色地磚，縫隙控制在3mm以內(nèi)。

二、功能分區(qū)規(guī)劃

入口展示區(qū)

設置稻穗藝術裝置背景墻，搭配嵌入式電子屏循環(huán)播放稻作文化視頻，頂部采用3000K暖光射燈聚焦重點展品

產(chǎn)品陳列區(qū)

分設玻璃恒溫展柜（濕度控制在65%±5%）與階梯式木質(zhì)展臺，按米種品類劃分單元，內(nèi)置LED燈帶突出米粒質(zhì)感

體驗互動區(qū)

配置石臼碾米體驗裝置及全息投影設備，墻面設計可觸摸的"稻谷生長周期"科普浮雕

三、專項系統(tǒng)設計

照明系統(tǒng)

主通道采用4000K中性光軌道射燈（照度300lx），展柜內(nèi)嵌5000K高顯色燈帶（Ra≥90），體驗區(qū)設置可調(diào)色溫情景燈具

視覺導視

運用陰刻稻谷圖案的銅質(zhì)標牌，主通道地面嵌入LED動態(tài)流向指示燈，收銀臺背景墻呈現(xiàn)"中國稻作帶地圖"

安全規(guī)范

防火分區(qū)采用A級防火石膏板隔斷，所有電路管線穿鍍鋅鋼管暗敷，應急照明覆蓋率達100%

Kaimi Shopping Mall Shanghai offline physical store is a subsidiary of Xi'an Kaimi Co., Ltd. Kaimi is a high-tech and environmentally friendly chemical enterprise established in 1997, focusing on the development and production of high-tech and environmentally friendly household daily cleaning products and personal care products. This design is for its offline physical store in Jiading, Shanghai.

1、 Design concept positioning

Taking "from the fields to the dining table" as the narrative mainline, a space that combines cultural dissemination and consumer experience is constructed through elements such as wood texture, rice ear shape, and earth color scheme. Adopting a mixed style of "natural simplicity+modern simplicity", the walls are coated with a combination of straw paint and oil resistant enamel board, and the floor is made of 600 × 600mm antique green gray tiles with gaps controlled within 3mm.

2、 Functional zoning planning

Entrance display area

Set up a rice ear art installation background wall, paired with an embedded electronic screen to play rice culture videos in a loop, and use a 3000K warm light spotlight at the top to focus on key exhibits

Product display area

Separate glass constant temperature display cabinets (humidity controlled at 65% ± 5%) and stepped wooden exhibition booths, divided into units according to rice varieties, with built-in LED light strips to highlight the texture of rice grains

Experience interactive area

Configure a stone mortar rice milling experience device and holographic projection equipment, and design a touchable "rice growth cycle" science popularization relief on the wall

3、 Specialized system design

Lighting System

The main channel adopts 4000K neutral light track spotlights (illumination of 300lx), and the display cabinet is embedded with 5000K high color rendering light strips (Ra ≥ 90). The experience area is equipped with adjustable color temperature scene lighting fixtures

Visual guidance

Using copper signs with engraved rice patterns, embedding LED dynamic flow indicator lights on the ground of the main channel, and presenting the "China Rice Farming Belt Map" on the background wall of the cash register

Safety regulations

The fire compartment adopts A-level fireproof gypsum board partitions, and all circuit pipelines are concealed in galvanized steel pipes. The emergency lighting coverage rate reaches 100%

主案設計：洪鑫   

參與設計：余明明 付家言 

現(xiàn)場管理：潘維學

地點：上海市嘉定區(qū)

時間：2014年

Main design: Hong Xin

Participated in the design: Yu Mingming, Fu Jiayan

On site management: Pan Weixue

Location: Jiading District, Shanghai

Time: 2014